Video editing is 70% pacing and audio design, and 30% visual effects. If your audio is crisp and your cuts are intentional, viewers will stay hooked.
Core principles for beginners:
• Audio First: Always normalize your voice track to -6dB and ensure background music sits comfortably at -22dB to -26dB.
• Cut on Action: Transition scenes while an object or hand is moving to make visual cuts feel organic.
• Pacing Variation: Alternate between 2-second fast cuts for hype moments and 4-second breathing room during key takeaways.
• Color Grading Simplicity: Stick to natural contrast and skin tone preservation before applying cinematic LUTs.
