"User-Generated Content is not just social posting. Discover how brands license creator assets for paid ad scaling and how creators earn retainers."
User-Generated Content (UGC) refers to content created specifically for a brand to use across its own paid advertising channels and landing pages.
Why UGC is booming: Consumers develop ad blindness to polished studio commercials. Relatable, organic-looking video shot on mobile devices delivers significantly higher conversion rates.
For Creators: UGC allows you to monetize your filming and editing skills regardless of follower count.